Restyling website for Eletecno ST SpA
Eletecno ST SpA is a leading company in the management and maintenance of technological systems in buildings, with a particular specialization in the areas of Global Services, Construction, Security Automation, Facility Services.
The company has over 250 employees, several offices in Italy and some offices worldwide.
The project included the restyling of the company website to adapt it to the most modern standards, creating a platform that could be used and optimized on all devices (desktop, tablet, smartphone).
What I did for Eletecno ST SpA
The aim of the collaboration was to complete the restyling of the website, adapting the platform to users’ requests for a modern and optimized product for all devices.
In collaboration with a freelance graphic designer with whom I usually work, we have realized the restyling of the website https://www.eletecno-st.it/ based on WordPress.
In order to maintain the online presence of the activity, we have created the website on a non-indexed sub-domain and then published it on the main domain.
Specifically, as part of this project, I was involved in:
- Defining the architecture of the website;
- SEO Content creation;
- SEO Content editing;
- User Experience and User Interface design;
- Website testing and fine-tuning;
- Website lunch;
- Google Analytics and Google Search Console account creation, setup and connection.
What are the results I have achieved?
- The website is consistent with the customer’s specifications and has been created within the agreed timeframe;
- Increase in the order of 200% of the website traffic;
- Over 10000 clicks on the website and 30000 pages visited during 2019;
- 153 keywords for which the domain is indexed in organic searches;
- Linking all Analytics tools to the website for measuring results;
- Optimization of hosting resources for the best use of the site;
- 500% increase in filling out the contact form on the website.