Giulio Vallata

Web & Digital Marketing consultant

by

Website restyling for Love Your Body | Tatiana Gaudimonte

Activity description

Love Your Body is the trademark registered by Tatiana Gaudimonte for her activity as a nutritionist in Milan and Zurich.

Tatiana is a professional who graduated in Biological Sciences from the University of Milan in 2001, graduated as a nutritionist in 2013 in Zurich, where she works as a therapist recognized by the Swiss Association for Complementary Medicine (ASCA).

She writes informative articles on nutrition and wellness published in both Italian and Swiss journals.

Tatiana’s need has been to make the website of her activity functional in the search for clients.

What did I do for Love Your Body?

I worked with Tatiana for about three months, during which time I did the complete restyling of the website, migrated the services to a different hosting, and also migrated the corporate emails to the Yandex service.

To sum up, these are the activities I have been working on:

  • Migration of the domain and website to the new hosting service;
  • Defining the website architecture;
  • Designing the website User Experience and User Interface;
  • SEO content creation;
  • Local SEO optimization;
  • Metadata setup and implementation;
  • Google Analytics Platform setup and connection;
  • Google Search Console setup and connection;
  • Website test and fine-tuning;
  • Website lunch!
  • Google My Business setup and optimization;
  • Migration of the email service to Yandex email.

What are the results I have achieved?

  • Releasing the website consistent with the specific requests and expectations of the client, within the required time frame;
  • The site is more easily accessible and better organized;
  • In the first year, a 250% increase in clicks from Google search;
  • In the first year, more than 1200 users and over 2800 pages visited, with a bounce rate of 13.10%;
  • 215 keywords for which the domain is positioned in organic search results;
  • Connection of all Analytics tools to the website for measuring results;
  • Optimization of hosting resources for the best use of the site;
  • More than 150 quarterly interactions, in organic search results at the local level:
  • 75% increase in the number of backlinks to the site.