Giulio Vallata

Web & Digital Marketing consultant

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Are you interested in an SEO consultation? Read on

What is SEO?

SEO is the activity that allows you to create an audience or increase the already existing one.

Thanks to SEO, an acronym for Search Engine Optimization, you can improve the quality and increase the quantity of visitor traffic, coming from organic search results, on your website.

What are organic search results?

To make it simple, all the results that appear on Google’s page when you perform a search and that are different from the ads. These results are defined as organic because they are deemed relevant by Google to the user’s search.

The SEO consultant

The SEO consultant is the professional who, thorough analysis and optimization, allows an activity to intercept, through organic search results, the needs that are revealed by users through search engines.

User search by keyword (Need) → Search results (Market proposals) → Organic results (Market responses)

What is an SEO consultancy and what are the steps?

SEO allows you to attract new clients by responding promptly to their needs. It is a work that starts from afar and aims to anticipate the needs of the user.

 As part of an SEO consultancy, I proceed according to specific steps:

  1. SEO audit of online presence

 Through the Audit I can determine:

  • the status of your activity’s online presence;
  • which channels generate traffic and attract new customers;
  • the content strategy of your restaurant;
  • the behavior of competitors;
  • your local presence.

Based on these analyses you can create a list of actions to launch an SEO campaign.

  1. Define the objectives of the SEO campaign

After the audit, I can determine the objectives to be achieved. The objectives will be listed in black and white because a respectable SEO campaign must have a solid shared basis.

  1. Planning of web presence optimizations and creation of a content strategy

I use more than 10 different strategies to search for the most useful keywords for your business. From the choice of keywords, I can have an idea of what content to create. The content will be useful to intercept users and bring new customers.

If necessary, I review the structure of the channels on which you are present on the web, to optimize conversions as much as possible.

  1. SEO campaign execution

At this stage, I begin to build quality content for your business and optimize the online presence of your web channels.

  1. SEO campaign promotion and link building

The promotion of content is my daily bread. I use different methods to always attract more external links. Thanks to external links, content gains in value and authority.

Links form the basis of the Internet infrastructure. Quality external links help promote the online presence of your restaurant.

When will I start seeing the first results?

A content-based SEO campaign generates results between 6 and 12 months. Results can come even earlier, depending on the initial status of your online presence and the other digital marketing activities that are carried out.

How much should I invest?

Each SEO campaign has different costs according to your growth objectives, depending on the current state of your business. 

Let’s talk to each other on the phone or meet in person to find out together how to take the next step. 

Would you like to start telling me more about your company? Do it by filling in the form below!